SENE3 Video Series Part 4/4

https://youtube.com/shorts/InHnHJaoQP8?si=QLZrdXwTnW2_OKjC

Sort your waste into: ✅ Plastic & packaging ✅ Paper ✅ Metal & cans ✅ Glass ✅ Electronics & batteries ✅ Organic & wet waste ✅ Construction & chemical waste Every item you separate becomes a resource, not just waste. Less mixed waste = lower costs, cleaner landfills, and a healthier environment.

Collect • Select • Recycle — Protect our future, start today! ♻️🌍

www.sene3.com

#sene3 #WasteSelection #CleanFuture #RecycleRight #TogetherForChange #ZeroWaste #EcoAction #SustainableLiving

5 Years of GENERALKA WEEKEND Exhibition Series

During the last months we have been visiting all Europe Houses (Tetovo, Veles, Kriva Palanka, Strumica, Bitola, Struga and Skopje) in North Macedonia to present our story about GENERALKA WEEKEND and SONCHEVA GORA.

We came packed with numbers and statistics, but also with anecdotes from organising 5 years this event that grew into one of the biggest events in our country.

With all the constructive feedback and positivity that we have received during these presentations, we are looking forward to make ourselves dirty and clean for the next 5 years 🙂

SENE3 Video Series Part 3/4

Controlled, modern landfills are the solution: ✅ Protect groundwater & control methane ✅ Sort waste for recycling & clean energy ✅ Create green jobs for local communities From chaos to control — together, we can make a difference. 🌍♻️

www.sene3.com

#sene3 #regionalsanitarylandfields #CleanFuture #WasteUpdate #RecycleRight #GreenJobs #SustainableMacedonia #CircularEconomy #ActForChange #EcoMacedonia

SENE3 Video Series Part 2/4

It all starts with one simple step: waste selection. Plastic, paper, cans, glass, organic waste, electronics — these aren’t “waste.” They’re resources that can become new products, clean energy, and even the heat that warms our homes in winter. By separating waste, we lower costs, protect our environment, strengthen the local economy, and create new green jobs. 🌍♻️ So how do we manage all of this? Watch our next clip to find out.

www.sene3.com

#sene3 #regionalsanitarylandfields #WasteSelection #GreenFuture #RecycleRight #CircularEconomy #EcoMacedonia #CleanAir #SustainableCities #GreenJobs #ActForChange.

SENE3 Video Series Part 1/4

Our country has only one legal landfill, while more than 2,000 illegal dumps pollute our soil, food, and water. Microplastics, toxic e-waste, methane fires—this is the reality we face. But it doesn’t have to stay this way. Plastic can be recycled. Organic waste can become compost. E-waste can be transformed into valuable materials. Change is possible — and it starts with us. Watch our next video to see how we can fix this together.

www.sene3.com

#generalkaweekend #CleanFuture #ZeroWaste #RecycleRight #EcoAwareness #GreenMacedonia #SustainableLiving #ActNow

Creating Green Jobs in North Macedonia

Saubermacher Austria, Saubermacher Slovenia, Saubermacher North Macedonia, and Man & Mountain Skopje took part in the professional workshop “Creating Green Jobs in North Macedonia,” held on 12–13 November at Europe House Skopje.

The event, organized by the Austrian Federal Ministry of Labour, Social Affairs, Health, Care and Consumer Protection in cooperation with the Austrian Embassy in Skopje, gathered experts in waste management and high-level government representatives to discuss opportunities for sustainable employment and the transition towards a circular economy.

Mr. Andreas Opelt, Board Member and COO of Saubermacher, provided an insightful overview of the wide range of green job opportunities the waste management sector offers — from site workers and drivers to operators of specialized equipment, chemists, researchers, administrative staff, and managerial positions. He emphasized the transformative potential of the circular economy, stating that “the green transition and implementation of circular economy, according to the most recent studies of an Austrian university, will produce substantially more and better-paid green jobs than if we don’t implement it. Ecology drives the economy, and innovation endures the domestic market!”

Mr. Opelt also presented the current state of operations at Saubermacher Tetovo, highlighting benefits for employees, future development plans, and new opportunities the company envisions in North Macedonia. He further underlined the importance of advancing through the key phases of the waste management process in order to apply circular economy principles and achieve an environment worth living in.

Representatives from Man & Mountain Skopje, Mr. Hannes Jaekl and Ms. Gordana Sofija, shared the success story of “Generalka Weekend” – the largest eco-initiative in North Macedonia, organized annually for the past five years. They stressed the importance of collaboration among all stakeholders – central and local government, state institutions, NGOs, and academia – to raise awareness about waste management and environmental protection.

Mr. Vaitkus Zygimantas, representing the European Investment Bank (EIB), reaffirmed the Bank’s readiness to support serious initiatives and projects in the field of waste management in North Macedonia, noting the strategic importance of such efforts for the country’s sustainable growth.

In the concluding discussion, participants agreed that the waste management sector holds significant potential for green job creation but stressed the need for strong commitment and support from authorities, as well as closer cooperation between all stakeholders – including citizens – to achieve long-term environmental and social benefits.

Arnold Schwarzenegger Climate Initiative Features ZELENA SONCHEVA

We are very proud that the Arnold Schwarzenegger Climate Initiative published ZELENA SONCHEVA (GENERALKA WEEKEND | SONCHEVA GORA) on their website as an outstanding climate action! Together we can do it!

for more :

https://www.schwarzeneggerclimateinitiative.com/climate-action-stories/zelena-soncheva/?fbclid=IwY2xjawLq5b5leHRuA2FlbQIxMABicmlkETA4R2tyd29YM2htNkdwdlY1AR4bQa9aTrfh7Fukn8RGsnb42utBVmByUVt-HeNne30BomCifyHFQ91MN8lsEQ_aem_TLs7oFMEwzRzIMsiZuETJA

GENERALKA WEEKEND 2025 RESULTS

THE MOST MASSIVE ENVIRONMENTAL ACTION – “GENERALKA WEEKEND” IS OVER WITH A RECORD OF 55,627 VOLUNTEERS AND OVER 645,000 KG OF WASTE COLLECTED

A record participation of 55,627 volunteers and more than 645 thousand kilograms of waste collected on the territory of all municipalities in the country – these are the results of this year’s, fifth anniversary environmental action “Generalka Weekend”, which took place from May 9 to 11. The three-day action involved more than 600 government and non-governmental organizations and institutions, with logistical and partner support from a large number of companies, united in a common goal for a cleaner and healthier Macedonia.

The main strategic partner of “General Weekend” for the fourth year in a row is Pivara Skopje, and it also has support from the official partners: Pakomak, Nula Otpad, Sparkasse Bank, EVN Macedonia, Makstil, Bucim Borov Dol, Saubermacher and Kostal. The action, which is organized by Man & Mountain, was also supported by ZELS and the Red Cross of the Republic of Macedonia.

According to the results, this is the most massive and most successful eco-action in the country.

“I welcome the initiative “General Weekend” as the most massive volunteer action. We, as the Government and as the Ministry of Environment and Spatial Planning, support all actions that show strong initiative, strong will, inclusiveness and a desire to be part of the changes that will enable a better future for us and for future generations. On our path to Europe, we should behave in a European way. The Ministry of Environment and Spatial Planning is actively working on establishing a system of integrated and sustainable waste management,” said the Minister of Environment, Izet Medziti.

As part of the action, the educational initiative “General Weekend – ECO LESSON” was also organized, implemented in partnership with the Ministry of Education and Science and UNICEF. It involved more than 36,000 students and 1,900 teachers, who contributed to a cleaner environment through various activities in their surroundings, and the results of their work were presented in schools.

Starting in 2021, over 100,000 volunteers have participated in the eco-action “General Weekend”, and more than 1.5 million kilograms of waste have been collected.

“The continuity and growth of “General Weekend” over the years are proof that such eco-initiatives can have a serious positive impact on society. The results achieved in the past five years show that when citizens, institutions and the business sector come together, change is inevitable. The value of this action is not only in the numbers but in building awareness – because this is not just a matter of a clean environment but also of creating a culture of responsibility and care. This action fully supports Pivara Skopje’s commitment to sustainable development”, says Snezana Savić – Dimovska, Director of the Corporate Policies and Sustainability Department of Pivara Skopje.

Based on the 10-year memorandum, which the Ministry of Agriculture, Forestry and Water Management and National Forests signed with “Man & Mountain” in 2022, it has been agreed that every year after the end of “General Weekend” in November, the second part of the volunteer action called “Sunny Mountain” will be implemented, which is a reforestation action. According to the agreement, for every 10 kilograms of waste collected, the state dedicates one tree from the annual reforestation plans. As a result of the “General Weekend” 2025, in accordance with the agreement with the Ministry of Agriculture and National Forests, the next SONCHEVA GORA will be planted in the fall, dedicated to all participants in this courageous and inspiring initiative.
“Our agriculture is directly dependent on the quality of natural resources, and every activity that protects the living space also affects the improvement of the quality of the products we receive from nature. We are committed to continuing to support such initiatives that have a long-term effect on society and the environment,” said Borche Serafimovski, State Secretary at the Ministry of Agriculture, Forestry and Water Management.
Within the framework of these afforestation actions, over 125,000 seedlings were planted in various bare locations in the past four years alone: ​​around Lake Mladost in Veles, the village of Qojlija in the municipality of Petrovec, near the megalithic observatory Kokino and in the municipality of Staro Nagoricane.

On the occasion of the five-year anniversary of “Generalka Weekend”, a traveling exhibition – “5 years of Generalka Weekend” – will begin on June 17, which will be displayed in all EU House centers in the country. The traveling exhibition will start in Tetovo, and then travel to Struga, Bitola, Strumica, Veles, Kriva Palanka, and will end in Skopje, in November this year.

“GENERALKA WEEKEND is proof that with dedication and commitment we can create miracles together. Despite all the problems in our country, people are showing that they have the power to rebuild. Gratitude to the volunteers and people in the municipalities,” said Gordana Sofia and Hannes Jaeckl from Man & Mountain.

“General Weekend” is the largest and most powerful civic eco-action in the country, which connects institutions, citizens, youth, companies and the media in a common mission – life in a clean, healthy and green Macedonia.

GENERALKA WEEKEND 2025

From the 9.-11. May the most massive ecological action on the whole Balkans happens: GENERALKA WEEKEND

Hand in hand with all municipalities, 600 organisations and institutions, more than 20.000 volunteers and 20.000 pupils from all schools in Macedonia, we prove that change can happen from within our society! Together we clean on more than 500 locations throughout the whole country the waste of the past to create a green future for us and generations to come! 

Macedonia is in the heart of the Balkans and its heart is beating strong! 

Together we change the path of our country! Together we create our future in a healthy environment for healthy people and a healthy economy! 

GENERALKA WEEKEND proves our ability to overcome differences and to define our society by what is uniting us: Our nature – Our cultures – Our will to let this country – our country – shine bright and beautiful! 

It is on us to do that – and we do exactly that 🙂 

We are very especially grateful that our President Gordana Siljanovska-Davkova, the Deputy Prime Minister and Minister of Environment Mr. Izet Mehxiti, the Minister of Education Mrs. Vesna Janevska, the Austrian Ambassador Mr. Martin Pammer and many more representatives from national as well as international organisations and institutions joined GENERALKA WEEKEND this year to clean one of the most important historical landmarks in our country – the Aqueduct in Skopje – together with the strong support of #zels, #redcross, #volunteercenterskopje and our #police. 

Only with the strong support of our main strategic partner Pivara Skopje and our official partners Pakomak, Nula Otpad, Sparkasse Banka, EVN, Makstil, Buchim Borov Dol, Saubermacher and Kostal we were able to supply the whole country with trash bags, gloves, drinks and educational material! 

Together with UNICEF and the Ministry of Education we implemented GENERALKA WEEKEND as a subject in schools named “EKO CLASS”. With more than 1.000 teachers and 20.000 pupils this was truly the most important lesson in these times.